Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

My talk will show various ways of how people can contribute to the WordPress mobile apps. The apps are open-sourced and you don’t have to be a mobile developer to contribute. Full presentation slides here: https://docs.google.com/presentation/d/e/2PACX-1vR1SaI3ephiz0Q81suiab7GrrT6J7GKtqYFrpxTi6raa3X5ciQaq8oFycgPZnYX0m9ApfHAUqrWKkKn/pub?start=false&loop=false&slide=id.g8a7dfcdc43_2_58

With growing popularity of APIs and Cross Platform integrations, Decoupled WordPress or Headless WordPress has started getting the attention these days. Developers are evaluating the advantages of decoupled approach websites and applications.During the talk, we will go through a brief introduction of Decoupled WordPress and its different use cases. Along with that we will discuss real case study about how we utilised Decoupled WordPress to build a mindfulness app for one of our clients who is biggest technology consulting firm in the World. Full presentation slides here: https://drive.google.com/open?id=1F2qxdwlyNC9PhoSByp_GzdteisIOCR9Q

Die Sicherheit von WordPress-Websites ist ein beliebtes Thema. Interessanterweise geht es dabei häufig um viele Einstellungen und “Security by Obscurity”, echte Sicherheit wird damit nicht hergestellt. Alternativ gibt es “Web Application Firewalls” (WAFs), die (je nach Ausprägung) einen tatsächlichen und relevanten Schutz vor Angriffen bieten. Marc Nilius stellt die verschiedenen Arten von WAFs sowie deren Vor- und Nachteile vor und gibt einen Einblick, worauf man bei der Konfiguration und beim Einsatz achten muss.

An introduction to the WordPress open source project. In this brief workshop with Courtney Patubo Kranzke and Cami Kaos from the WordPress Community team you’ll learn a little bit about the history of WordPress software, understand better how building open source software differs from building traditional “closed source” software, and learn what teams the WordPress project is divided into. With this, we hope you’ll glean a better understanding of how the WordPress project functions and where you might like to get involved. Full presentation slides here: https://drive.google.com/file/d/15GK_WNUpYkDpMuf--Q_XuOQu8bmntG1Y/view?usp=sharing

Do you have a WordPress site, but aren’t sure where to go next? In this workshop, we’ll cover the basics of how to use the block editor to get started with publishing content on your site. We’ll explore what the block editor is, what are some common blocks, and how we can use them to build posts and pages. This workshop is geared toward beginners, and offers additional insight and options for intermediate users, as well.

With WordPress moving more and more into the world of blocks, knowing how to build your own blocks has become valuable knowledge. However, if you are a plugin or theme developer, you might not be sure where to start. This workshop will serve as a guide to building your first block. Full presentation slides here: https://github.com/jonathanbossenger/block-development-workshop

Does not getting enough sleep lead to Alzheimer's disease? Sleep scientist Matt Walker explains the relationship between the two -- and how researchers are exploring how to use sleep to decrease our chances of developing this condition.

Why do people distrust vaccines? Anthropologist Heidi Larson explores how medical rumors originate, spread and fuel resistance to vaccines worldwide. While vaccines cannot escape the "political and social turbulence" that surrounds them, she says, the first step to stopping the spread of disease is to talk to people, listen and build trust.