Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why. Full presentation slides: https://drive.google.com/file/d/1QsnGX2y8dBxydiR83CR5SoZgSc9p7aIY/view?usp=sharing

What is the WP REST API and how can I use it to make forms and pages that don’t need to do be reloaded? In this talk, we will look at what the WP REST API is, how to modify existing ‘endpoint’s as well as creating our own custom endpoints. We will also make a small WP REST API site that carries out GET and POST requests for forms and pages as well as use the WP-Nonce security mechanism. All code files will be available so that you can start to use the WP REST API right away! Full presentation slides: https://drive.google.com/file/d/1QsnGX2y8dBxydiR83CR5SoZgSc9p7aIY/view?usp=sharing

What is the WP REST API and how can I use it to make forms and pages that don’t need to do be reloaded? In this talk, we will look at what the WP REST API is, how to modify existing ‘endpoint’s as well as creating our own custom endpoints. We will also make a small WP REST API site that carries out GET and POST requests for forms and pages as well as use the WP-Nonce security mechanism. All code files will be available so that you can start to use the WP REST API right away! Full presentation slides: https://drive.google.com/file/d/1QsnGX2y8dBxydiR83CR5SoZgSc9p7aIY/view?usp=sharing

It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website. Full presentation slides: https://drive.google.com/file/d/1DoY_5s7trZj_1suC42qzEWCL0pTWvZD8/view?usp=sharing

It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website. Full presentation slides: https://drive.google.com/file/d/1DoY_5s7trZj_1suC42qzEWCL0pTWvZD8/view?usp=sharing

It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website. Full presentation slides: https://drive.google.com/file/d/1DoY_5s7trZj_1suC42qzEWCL0pTWvZD8/view?usp=sharing

Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why. Full presentation slides: https://drive.google.com/file/d/1W0veleXyEZC5pXI8LXHPEdsbaj_IM7dX/view?usp=sharing

Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why. Full presentation slides: https://drive.google.com/file/d/1W0veleXyEZC5pXI8LXHPEdsbaj_IM7dX/view?usp=sharing

Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why. Full presentation slides: https://drive.google.com/file/d/1W0veleXyEZC5pXI8LXHPEdsbaj_IM7dX/view?usp=sharing

Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.