In this presentation I will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier. Walk away with: -A new appreciation for the command line. -The desire to script ‘all the things’ to save time. -Knowledge of serious time saving tools -Ideas about how to automate your processes to be more productive and profitable.

I have a workflow that begins with my blog posts, which I aggregate into eBooks and paperbacks, and then into audio books, and from there I use the audio to strip movie segments for YouTube and online courses. It has worked well and I would like to share the process.

It’s absolutely possible to do all your PHP programming using a basic text editor, but is it wise? If you work alone (like in a basement) it might make sense to keep things simple by using a text editor and an FTP account to keep your WordPress site updated. But, if your site has a large (code base) or you work in a team, embracing more modern development techniques will help you get more done. In this topic, I will cover some of the most useful tools included in two popular PHP IDEs – Zend Studio/Eclipse and PhpStorm and one popular design IDE Adobe Dreamweaver. Subject matter will include; file management and site navigation, code generation and completion, refactoring, debugging, and integrative source control using Git.

If you’re doing things right your website will be viewed all around the world. But what does that mean for you as a wordpress user and publisher? Internationalization is a buzz word among developers. We’ll talk briefly about internationalization, localization, and their various implications. In this workshop session, we will focus on talking about the basics of copyright and intellectual property, internet commerce, and best practices for website user and privacy policies when your website is being viewed around the world – we will address legal considerations for US, EU, UK, Australian, and Canadian based website visitors. This will not be legal advice, but rather offer general information.

From idea to developing a product delights you as a developer. But how do you get it out there for others? How do you market and sell your product? How do you know what to price it at or how to support it? Enter the world of product management and in any software business this is a fundamental necessity to making your new product into a successful venture.

Who’s ready to start using CSS grids in WordPress? Welp – I’ve got ‘em going in a couple Genesis child themes. Browsers are all in with support. They work with Flexbox, so we can use both at once. And they help make previously painful layout problems solve themselves. So let’s take a look at the hard work of the two engineers who have spent years getting these blocks stacking – CSS celebs Jen Simmons and Rachel Andrew. Let’s take a look at the simplest ways to use Grid, because at that level it’s pretty much indistinguishable from magic. For one thing, you can save floats for wrapping text around objects (and the swimming pool). For another, you can cut a whole lot of cruft from a style sheet. So what’re you waiting for? Let’s get our themes on the grid!

Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

Chris Lema talks to John Maeda

Market penetration is the first step some startups take towards business growth. Perhaps, the most import component to consider is whether the time is right to attempt this. A dependable market penetration plan begins with identifying which of your WordPress products or services to focus on. This is intended to be a low-risk business growth strategy typically focused around increasing marketing and sales efforts, and sometimes even increasing your business locations. I’ll cover a few important things for a WordPress developer in business to get started with including knowing the right time to localize your theme or plugin, how to prepare your WP directory listing in a foreign language, a pricing strategy and marketing channels in the foreign market. By the end of my session you’ll walk away with several techniques and you will know four key factors in developing a successful foreign market penetration strategy for your theme or plugin.

How to get your words from your brain to your paper? Do you have writers block? Unscramble your thoughts and uncover your true abilities. This class will show you how to formulate your words. It all begins with a thought. Lets begin to discover how creative you are.