LinkedIn best practices?

Post date: 2019-11-20 03:15:38

I'm gainfully employed, not looking for a new situation, and not looking to be a thought leader, etc. I have the obligatory 500+ connections. I'm in a senior role at my organization. How should I be using LinkedIn?

Basically, I just add contacts as I meet them, and periodically "like" my contacts' work anniversaries and new roles, and share friends' job postings. I don't generally comment.

I'm not accepting connection requests from randos who don't include a message, nor do I generally accept from personal business partners (real estate agent who sold me my house; mortgage lender).

I haven't been giving or soliciting endorsements. I'm not generally active on social media and I don't post a lot (I've been here 15 years and it's never even occurred to me to post on the Blue).

I'm obviously not going to be a power user on LinkedIn. But I'm willing to change some practices to get more out of the site (we're trying to hire someone now, and more visibility could be helpful in that regard. NOTE: I'm not looking for tips on using LinkedIn to do hiring; but it could be a benefit of using the site more).

Should I forgo likes and write more comments? Write endorsements? Share my employer's posts?

I'd like to put in a calibrated amount of effort to get reasonable returns (stay current on industry developments, some visibility for my growing department, networking for future hires, etc.).

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