EU parliament backs tighter rules on behavioural ads
Post date: 2020-10-22 00:43:33
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The EU parliament has backed a call for tighter regulations on behavioral ads (aka microtargeting) in favor of less intrusive, contextual forms of advertising — urging Commission lawmakers to also assess further regulatory options, including looking at a phase-out leading to a full ban. MEPs also want Internet users to be able to opt out
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