<< Videos

Chip Edwards: Your Brand in a Voice First World- Comment

Loading...
Thumbs up or Down
Username : peter88
Category : IT Workshop
Views : 148
Post date : 2019-11-13 23:37
Comment - Previous - Next
Information about this video
“With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible.
In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)?
In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.”
Social Bookmark or Share this page

Tags:

New Comment