What are practices/processes by designers that need to be transparent?
Post date: 2021-01-18 07:18:09
Views: 112
Business owners, entrepreneurs and professionals who solicit professional design and branding services: What are some of the things that designers do that could use less mystery and more transparency?
For instance, do presentations that walk the client step-by-step through the process of coming up with a logo design (like Paul Rand's Next logo presentation booklet) something that new clients want to see for the designer's past projects? How detailed and in-depth should a process overview be to be enough for clients to be comfortable and open? What are some more examples of things that clients wish they could understand more about the design process?