New research shows European startups are spending drastically less on a US launch, for the same gains
Post date: 2020-09-23 21:32:34
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It used to be the case that in order to scale globally, European companies needed to spend big on launching in the U.S. to achieve the kind of growth they wanted. That usually meant relocating large swathes of the team to the San Francisco Bay Area, or New York. New research suggests that is no
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