Marketing 'Radical Creativity' - Comment
| Description: What can edible insects teach us about marketing radical innovation? Wharton management professor Samir Nurmohamed shares the findings from his latest research, detailing how companies and individuals can best promote a novel idea or out-of-the-box approach. Using the edible insect industry as a case study, Nurmohamed finds that radical creativity is most likely to be embraced when it’s parsed in terms that are familiar to consumers. More: http://knlg.net/1MHA4oc | |||
| Posted by : peter88 | Post date : 2019-06-09 23:52 | ||
| Category : Marketing | Views : 247 | ||
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