Low AOV Holding You Back? Try Shopify Product Bundles
Posted by Jennifer007
from the Internet Marketing category at
12 Jan 2026 11:26:02 am.
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One of the most effective ways to increase AOV without spending more on ads is by using Shopify product bundles. Bundles encourage shoppers to buy more items in a single purchase while improving the overall shopping experience.
Why Low AOV Limits Store Growth
AOV measures how much a customer spends per order. When AOV is low, you need more customers to generate the same revenue. This puts pressure on your marketing budget and slows down growth.
Common reasons for low AOV include:
Customers buying a single product and leaving
No clear incentives to add more items
Poor product discovery for complementary items
Upsells that feel pushy or irrelevant
Product bundles address these challenges naturally and effectively.
What Are Shopify Product Bundles?
Shopify product bundles allow merchants to group multiple products into a single purchase option. These bundles can be:
Fixed (pre-selected products sold together)
Customizable (customers choose items within a bundle)
Discounted or value-based pricing
Bundles simplify purchasing decisions and make customers feel they’re getting more value for their money.
How Shopify Product Bundles Increase AOV
1. Encourage Customers to Buy More Items
Bundles shift the mindset from buying one product to buying a complete set. When customers see related items grouped together, they’re more likely to add multiple products to their cart.
2. Create Strong Value Perception
Discounted bundles feel like a smart deal. Even a small savings can motivate customers to spend more, especially when the bundle solves a complete need.
3. Improve Cross-Selling Without Being Pushy
Instead of pop-ups or aggressive upsells, bundles present complementary products in a helpful way. This makes the shopping experience smoother and more natural.
4. Reduce Decision Fatigue
Bundles eliminate the need for customers to browse multiple pages. They see everything they need in one place, which speeds up decision-making and reduces drop-offs.
Why Customizable Bundles Perform Even Better
Customizable bundles allow customers to build their own product packs. This flexibility increases engagement and encourages higher spending.
For example:
A skincare store lets customers create personalized routines
A food brand offers build-your-own snack boxes
A fashion store allows outfit-based bundles
When customers feel in control, they’re more likely to add extra items.
Benefits Beyond Higher AOV
Shopify bundle builder offers additional advantages:
Better inventory movement by pairing slow sellers with bestsellers
Increased customer satisfaction and loyalty
Higher repeat purchase rates
Improved conversion rates
Bundles also work well during seasonal sales, promotions, and product launches.
Best Practices to Maximize Bundle Performance
To get the best results from product bundles:
Clearly highlight bundle savings
Keep layouts clean and easy to understand
Set reasonable minimum and maximum quantities
Promote bundles on product and collection pages
Test different pricing and discount strategies
Small optimizations can lead to noticeable revenue gains.
Conclusion
If low AOV is holding your Shopify store back, product bundles offer a simple and effective solution. By encouraging customers to buy more per order, bundles increase revenue, improve the shopping experience, and reduce reliance on paid advertising.
With the right bundle strategy, you can turn single-item purchases into high-value orders—helping your store grow faster and more sustainably.
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