How to Prove Experience and Expertise with the Help of SEO Services
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13 Jun 2025 01:16:26 pm.
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Many SEO experts are trying to emphasis the importance of EEAT, and especially of showcasing experience and expertise. This article is going to talk about the changes that are happening in the SEO world right now, and why is showcasing these values more important now than ever before. You are going to learn how these two values can be proven; and even a few things about SEO services, and what you should focus on if you are living in Leeds. It might seem a little complicated, but it’s definitely not. Let’s get into the topic!
What is EEAT?
The beginning of EEAT has its roots in the 2012’s EAT. By that time, it was only Expertise, Authoritativeness, and Trustworthiness. In the beginning, no one was really taking this seriously. But, in 2018, with The Medic Update, everyone understood that SEO should now also focus on EAT too. This update targeted especially the YMYL (Your Money Your Life) topic, like finance and health. Around 2020 it was confirmed that EAT was a ranking factor, not for YMYL anymore, but for all the content on the web. And, the next big update happened in 2022, when the E for Experience was added.
But what exactly is it? Well, EEAT is Google’s Search Quality Rater guidelines. It was, and still is, used to rate the quality of content. Now, because of the rise of AI, Google is really trying to identify, and promote human-made content. They are showing that real-world experience matters more than anything else. Having EEAT in mind when creating content, and your website in general, has many benefits, that we are going to discuss throughout this article. Know that a SEO company in Leeds can help with this process. For some more information about EEAT, you should check out this article published by the Search Engine Journal.
Expertise and Experience
For a better understanding on EEAT, and how to prove it, you must have a deep understanding of what each letter really means. The first E is for Experience, and as you can probably tell by its name, you need to showcase experience. Show that you are using your product or service. Reference personal experiences in your content, and try to do ‘behind the scenes’ videos. As an example, if you have a bakery, make a video of you eating something from the store. The second E is for Expertise, which means having skills or knowledge in a particular field. To check this box, you must show your audience that you are knowledgeable on the topic.
As you can tell, expertise and experience go well hand in hand. You can showcase them together pretty easily. A SEO company in Leeds, that you hire for SEO services, might add a short biography, or description, on your website. In a bio you can talk about your previous experience, why you chose the industry, and what you have to offer. It’s an amazing opportunity to connect with your audience, and to convince them that you know what you’re talking about. If you have any studies that are related, you should talk about those too.
Why is EEAT Important?
What EEAT does is to determine if your content is high-quality and trustworthy. Using this philosophy shows Google that your website is one that is worth to be ranked higher. It’s true that you first need to make sure that your website is optimized, and to also use keywords; but, SEO services in Leeds are not only about this. Keywords, while extremely helpful, cannot work alone. Why? Because keywords help people find your content; while EEAT helps you gain trust and authority. You need to showcase experience and expertise if you want people to trust you and your business. EEAT is absolutely essential, especially if you are in the YMYL industry. As already mentioned, YMYL stands for Your Money Your Life. And it refers to niches like:
- Health
- Finance
- Law
- Safety
On these topics, bad information can really cause harm, and even destroy someone’s life. You cannot just give health advice if you didn’t study medicine. A bad information about finance, law, and safety, can really but the integrity of someone’s life at risk. That’s why Google holds this kind of content at higher standards. It is important to have well-writing content, but it’s essential that it is also accurate.
Some SEO Services in Leeds to Prove EEAT
While SEO experts in Leeds already know what they need to do; it’s important that you also know a thing or two about what must be done. First, you should have a biography that should prove that you are experienced in the niche you are working in. Then, you should post high-quality photos with some behind the scenes activities. Make sure to have some reviews and testimonies on your website, or other platforms. People like to know that others approve of the service or product. This study by BrightLocal shows how much people care about reviews. No matter what you’re selling, people will look for reviews, and read them. Replying to all reviews is also very helpful.
If you want to go a little further, with the help of some SEO experts in Leeds, you could also add Schema Markup on your ‘to do’ list. Think about doing some interviews, or collaborate with trusted people in your industry. People are more likely to trust you if you are associated with someone they trust already.
Conclusion
In Leeds, SEO services are all about this! A good SEO strategy will take everything into consideration; and curate a plan that will have amazing results. EEAT can no longer be ignored, and it should be found in every strategy. As a tip, if the professionals you hire, don’t care about EEAT, you need to find new ones! In this day and age, showing that your content is original, and 100% made by a human with expertise, is what’s going to push your business forward.
Tags: SEO services Leeds
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