Money from Madden NFL 24 Films
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It's also been a potent marketing tool used to sell the products that is professional soccer.
The year 2003 was the time that Madden NFL 24 Films found the perfect partner when the league launched its own 24 hour cable channel, the Madden NFL 24 Network. The network's audience grew between 12 and 72 million households in 2013. It was actually the increase in the reach of the cable channel that spurred the 2009 lawsuit.
"The importance and use of Madden NFL 24 Films have just exploded," Dryer said. "It's an enormous win for the players."
Money from Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's national income stream. This is then split between teams and shared with players under the collective bargaining agreement.
"The Madden NFL 24 creates a library of films to market their product," he said. "Within the framework can be found thousands of player that have rights as individuals."
Dryer isn't going to speculate on the value to Madden NFL 24 Films and how much revenue it generated. The growing popularity and the profits for the team and its league suggests to him that the photos of former players' likenesses are worth more than what they currently receive -- which is nothing but more than they would receive through an agreement that was proposed by the league in the coming year.
In the Buy Madden 24 coins announced a settlement in the spring of 2013 that would transfer $50 million minus an estimated $8 million in legal costs and taxes, into a fund to support retired players. Settlement money would be distributed over a period of 8 years. It will go to charities that provide support to initiatives for retired players. It would also create an agency for licensing retired players to ideally, create additional revenue for the fund.