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In 2005, Fair And Handsome launched the first-ever cream specially formulated
for men. With this breakthrough innovation, it flagged off the Men’s Grooming revolution
in India, taking it beyond shaving. This move was the culmination of years of meticulous
research and development in understanding how men’s skin is significantly different from
women’s skin.

Healthy and radiant skin are no longer exclusive for women. The launch
of Fair And Handsome provided men with the opportunity to break free from being closet
users of women’s skin care products and still ace Handsome-giri. Fair And Handsome was
launched based on research which found that the texture of men’s skin is different from
that of a woman. And, there is a need for products that are designed exclusively for

Fair And Handsome has had some very credible endorsements from time to time from
celebrities such as Shahrukh Khan, Hrithik Roshan, Vidyut Jamwal, Kartik Aryan and most
recently, Salman Khan.



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