Children Against Zika / “The Hateful Aedes Aegypti”- Comment
Category : News & Blogs
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Post date : 2016-12-16 14:58
Information about this video
beGIANT Advertainment gathers renowned musicians for “Children Against Zika” project. Important names of Brazilian music, such as André Abujamra, Zeca Baleiro and Arnaldo Antunes, have created children’s songs to alert about zika; for each tune, an animated music video.
The agency beGIANT Advertainment (together with Propeg) has created the project “Children Against Zika”. The educational content was developed for the Brazilian Ministry of Health. It gathers seven renowned musicians and the filmmaker Baboo Matsusaki, who signs the opening and the ending of the movie “Boy and the World”, a 2016 Oscar nominee (in the Animated Feature Film category).
With curatorship of André Abujamra, beGIANT – agency owned by Felipe Barahona (CEO) and Guga Lemes (CCO) – has invited Zeca Baleiro, Arnaldo Antunes, Xis, Marisa Orth, Hélio Ziskind and Palavra Cantada to write children’s songs in order to inform Brazilians about the zika virus. Each song has a different animated music video, with one of these techniques: cordel (a regional type of Brazilian art), 2D, 3D, cubism, collage and stop motion.
The six music videos are weekly launched by the TV channel SBT, as part of its children’s shows (SBT is the most watched TV channel among children in Brazil). Besides the music videos, short documentaries were developed; in these films, the musicians explain their creation processes. The TV show will also keep a fan page on Facebook, called “Crianças Contra Zika” (“Children Against Zika”).
The project will have an electronic album, with all six songs. It will be displayed by more than a hundred streaming services and online music stores, such as iTunes, Google Play, Spotify, Deezer and Apple Music.
“Children Against Zika” is a coproduction of beGIANT, Daemon Filmes and Santa Rita Filmes. The producer Mondo is in charge of the music direction. The animated music videos are directed by Baboo Matsusaki, and the short documentaries, by Luciano Oreggia.
Song: “The Hateful Aedes Aegypti” (Zeca Baleiro)
My name is Mosquito
The Hateful Aedes Aegypti
My name is Mosquito
The Hateful Aedes Aegypti
I’m tender and dangerous
My bite is pure evil
I transmit three viruses
There’s nothing like me
Zika, dengue fever and chikungunya
With them I can let you down
You can’t catch me with your hand
Don’t even try to complain
I live in breeding grounds
Rainwater, puddle and glass
If you don’t want me to bite you
It’s better not to let me live
My name is Mosquito
The Hateful Aedes Aegypti
My name is Mosquito
The Hateful Aedes Aegypti
Don’t keep standing water around
Clean all your backyard
Don’t let the mosquito stay alive
If it lets you so down
Don’t keep standing water around
Clean all your backyard
Don’t let the mosquito stay alive
If it lets you so down
My name is Mosquito
The Hateful Aedes Aegypti
My name is Mosquito
The Hateful Aedes Aegypti
I’m tender and dangerous
My bite is pure evil
I transmit three viruses
There’s nothing like me
About beGIANT
beGIANT is the first advertainment agency in Brazil. Founded in 2013, the company has cases with brands such as Alpargatas, Coca-Cola and Volkswagen. It has also won important international awards, including El Ojo (Argentine) and Cristal (France).
Credits
Title: Children Against Zika
Original idea: beGIANT Advertainment
Client: Brazilian Ministry of Health
Creation: Guga Lemes, Marianne Bechara and Joca Prado
Creative direction: Guga Lemes
Planning: Felipe Barahona and Edson Campos
Strategy: Propeg
Executive director (Propeg): Renata Sánchez
Account director (Propeg): Duda Guedes
Account executive (Propeg): Jack Júnior
Curatorship: André Abujamra
Music direction: Mondo
Song writers: André Abujamra, Zeca Baleiro, Hélio Ziskind, Arnaldo Antunes, Xis, Marisa Orth, Palavra Cantada, Marcio Nigro and Carlos Careqa
Music production: André Abujamra and Marcio Nigro
Executive production (songs): Andréa dos Santos
Coproduction of animation: beGIANT Advertainment and Daemon Filmes
Coproduction of documentary: beGIANT Advertainment and Santa Rita Filmes
Executive production (documentaries): Marcelo Braga
Documentary direction: Luciano Oreggia
Documentary production: Viviane Rezende
Animated direction: Baboo Matsusaki
Animated co-direction: Baboo Matsusaki, Toten Dias, Priscila Limonta, Henrique “EDMX” Montanari and Isabella Papa
Animated production: Andréa Barretto
Approval (client): Walter Vasconcellos and Cibele Hoisel
The agency beGIANT Advertainment (together with Propeg) has created the project “Children Against Zika”. The educational content was developed for the Brazilian Ministry of Health. It gathers seven renowned musicians and the filmmaker Baboo Matsusaki, who signs the opening and the ending of the movie “Boy and the World”, a 2016 Oscar nominee (in the Animated Feature Film category).
With curatorship of André Abujamra, beGIANT – agency owned by Felipe Barahona (CEO) and Guga Lemes (CCO) – has invited Zeca Baleiro, Arnaldo Antunes, Xis, Marisa Orth, Hélio Ziskind and Palavra Cantada to write children’s songs in order to inform Brazilians about the zika virus. Each song has a different animated music video, with one of these techniques: cordel (a regional type of Brazilian art), 2D, 3D, cubism, collage and stop motion.
The six music videos are weekly launched by the TV channel SBT, as part of its children’s shows (SBT is the most watched TV channel among children in Brazil). Besides the music videos, short documentaries were developed; in these films, the musicians explain their creation processes. The TV show will also keep a fan page on Facebook, called “Crianças Contra Zika” (“Children Against Zika”).
The project will have an electronic album, with all six songs. It will be displayed by more than a hundred streaming services and online music stores, such as iTunes, Google Play, Spotify, Deezer and Apple Music.
“Children Against Zika” is a coproduction of beGIANT, Daemon Filmes and Santa Rita Filmes. The producer Mondo is in charge of the music direction. The animated music videos are directed by Baboo Matsusaki, and the short documentaries, by Luciano Oreggia.
Song: “The Hateful Aedes Aegypti” (Zeca Baleiro)
My name is Mosquito
The Hateful Aedes Aegypti
My name is Mosquito
The Hateful Aedes Aegypti
I’m tender and dangerous
My bite is pure evil
I transmit three viruses
There’s nothing like me
Zika, dengue fever and chikungunya
With them I can let you down
You can’t catch me with your hand
Don’t even try to complain
I live in breeding grounds
Rainwater, puddle and glass
If you don’t want me to bite you
It’s better not to let me live
My name is Mosquito
The Hateful Aedes Aegypti
My name is Mosquito
The Hateful Aedes Aegypti
Don’t keep standing water around
Clean all your backyard
Don’t let the mosquito stay alive
If it lets you so down
Don’t keep standing water around
Clean all your backyard
Don’t let the mosquito stay alive
If it lets you so down
My name is Mosquito
The Hateful Aedes Aegypti
My name is Mosquito
The Hateful Aedes Aegypti
I’m tender and dangerous
My bite is pure evil
I transmit three viruses
There’s nothing like me
About beGIANT
beGIANT is the first advertainment agency in Brazil. Founded in 2013, the company has cases with brands such as Alpargatas, Coca-Cola and Volkswagen. It has also won important international awards, including El Ojo (Argentine) and Cristal (France).
Credits
Title: Children Against Zika
Original idea: beGIANT Advertainment
Client: Brazilian Ministry of Health
Creation: Guga Lemes, Marianne Bechara and Joca Prado
Creative direction: Guga Lemes
Planning: Felipe Barahona and Edson Campos
Strategy: Propeg
Executive director (Propeg): Renata Sánchez
Account director (Propeg): Duda Guedes
Account executive (Propeg): Jack Júnior
Curatorship: André Abujamra
Music direction: Mondo
Song writers: André Abujamra, Zeca Baleiro, Hélio Ziskind, Arnaldo Antunes, Xis, Marisa Orth, Palavra Cantada, Marcio Nigro and Carlos Careqa
Music production: André Abujamra and Marcio Nigro
Executive production (songs): Andréa dos Santos
Coproduction of animation: beGIANT Advertainment and Daemon Filmes
Coproduction of documentary: beGIANT Advertainment and Santa Rita Filmes
Executive production (documentaries): Marcelo Braga
Documentary direction: Luciano Oreggia
Documentary production: Viviane Rezende
Animated direction: Baboo Matsusaki
Animated co-direction: Baboo Matsusaki, Toten Dias, Priscila Limonta, Henrique “EDMX” Montanari and Isabella Papa
Animated production: Andréa Barretto
Approval (client): Walter Vasconcellos and Cibele Hoisel
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