Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant
Post date: 2021-02-27 01:59:30
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Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad
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