Digital marketing firms file UK competition complaint against Google’s Privacy Sandbox
Post date: 2020-11-24 02:46:36
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Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marketing companies announced today that it’s filed a complaint with the UK’s Competition and Markets Authority (CMA), calling for the regulator to block implementation of the Sandbox. The
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