How to promote a self-published textbook?

Post date: 2020-03-30 04:27:58
Views: 136
What is the best way to promote a self-published medical textbook? How to get reviews, interviews, and assistance with distribution?

The book is about the intersection of medicine and technology and is written by a retirement-age older friend. He wrote a previous book published on Lulu that ended up getting picked up by universities and doing pretty well, sales-wise. But it was word of mouth, largely. The sales were sort of a fluke. Now that he's written a new book, he realizes he doesn't know how to proceed.

I've offered to help. What are the proper channels for this? Are there obvious places to send the book to get write-ups, reviews, commentary, or anywhere else that might help promote and distribute the book for him?
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