Converting The Meme-able Into Money-Earning IP?

Post date: 2019-11-18 18:08:16
Views: 137
Whoever invented Duck/Rickrolling never got paid, but at least Rick did in a way. "This is fine" didn't earn its creator a fraction of its actual, cultural worth, but plenty of people /companies did well out of it by proxy. Fruitless litigation aside, what (if any) are proven or possible ways of converting something meme-able into some sort of income stream for the creator?

Yes, I feel dirty for asking the question.
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