Google’s lead EU regulator opens formal privacy probe of its adtech
Post date: 2019-05-23 06:00:07
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Google’s lead data regulator in Europe has opened a formal investigation into its processing of personal data in the context of its online Ad Exchange, TechCrunch has learnt. This follows a privacy complaint pertaining to adtech’s real-timing bidding (RTB) system filed under Europe’s GDPR framework last year. The statutory inquiry into Google’s adtech that’s being