Factors to Be Considered For Brand Design & Positioning by Raj from the Internet Marketing category
Brand positioning can be defined as the strategy that goes into brand design & development the products/services of any company and building its image while also occupying a niche in the minds of target audiences. It is one of the most critical factors that directly affect customer loyalty and the consumer’s willingness to purchase your product. Effective brand identity design and positioning have often been shown to have a strong bearing on the emotional responses of consumers and if those are positive, they can drive sales significantly. The following are the key factors that go into defining and positioning a brand with the right brand development services-[IMG]https://h.kiwibox.com/ip/6599529961644767548.jpg" width="525" height="191" title="User image" alt="6599529961644767548.jpg" style="margin: 0px; padding: 0px; border: 0px; color: inherit; font: inherit;[/IMG][/FONT]Brand Attributes[/FONT][/SIZE]: what the brand delivers through features and benefits to consumers.Consumer Expectations[/FONT][/SIZE]: what the brand promises to consumers and what they expect.Competitor Attributes[/FONT][/SIZE]: what the other brands in the market offer in terms of features and benefits to consumers.Price[/FONT][/SIZE]: This is an easily quantifiable factor- your prices pitted against your competitors’ prices.Consumer Perceptions[/FONT][/SIZE]: the perceived quality and value of your brand in the target consumers’ minds. These may include considerations like- does your brand offer a cheap solution? Is it a value-for-money solution or a premium offering in its segment?[/FONT]It is essential for companies to question themselves on the basis of several factors and this will help in crafting the right brand identity design strategy-[/FONT]The Uniqueness Or Distinctiveness Of The Proposed Brand- Brand positioning will be easier if the product stands apart. Being a key to online marketing strategy, company branding services in the form of brand identity design and positioning determine the reach of a business to its target audience.[/FONT]The Significance Of The Proposed Brand- It is important to understand the functional benefits offered to its customers by the company. For a product to create a niche, it should have a functional benefit that is rarely or not at all promised by its online or offline competitors.[/FONT]The company should focus on the most fundamental benefit provided by the brand. The one clearly articulated functional benefit should be given attention to when it comes to brand design and positioning strategies.[/FONT]It is also important to keep in mind that if a company claims that its brand offers a particular benefit, it should be followed up by proof or a set of results that can be substantiated accordingly.[/FONT]The business world is abuzz with geographical segmentation and specific markets. In many cases, geographical segmentation is used to determine marketing strategies that work on the basis of factors like climate, lifestyle, location, and language. Further, each of these components can be broken down into sub-units, like countries or districts, metropolitan areas, rural and suburban areas and even areas by size or population density.[/FONT]Building a cutting-edge website is definitely a must-do for positioning your brand right. A large majority of target consumers will judge you on the basis of your online presence and this is where a good, user-friendly and responsive website plays a vital role in creating the right first impressions.[/FONT]Social media & marketing strategies should be right on the money; you should have dedicated and swift customer engagement practices across social media channels along with regular updates and other content that helps in creating, nurturing and retaining a community with an emphasis on your products/services and overall customer service. The right digital marketing, branding and content strategies play a big role in making you more searchable, easily discoverable and relatable in that order.[/FONT]These are some of the key factors that businesses must consider in terms of suitable brand design and positioning strategies.[/FONT]...Read entire post
Posted on: 17 Oct 2018 11:09:31 am
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Posted on: 13 Apr 2018 03:20:53 pm
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Posted on: 12 Mar 2018 06:04:08 am
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